The Perfect Gift Upsell For Your Shopify Store
When it comes to eCommerce gifting options and upselling, it's widespread to see classic offers like; "add a gift note" or "gift wrapping."
While these gift options are a nice touch, a newer, more unique gift option should be added to every merchant's upsell strategy: add a video message with your gift.
Video Gift Messages: The New Powerful eCommerce Gifting Option
Ecommerce stores worldwide that sell gifts are quickly catching on that video greetings are an easy way to create a memorable gifting experience for their online customers.
Imagine your customers can emotionally connect with their gift orders by adding a personal video message. That creates a lasting impression with the recipient, which inherently helps build brand affinity. It's about adding customer value while creating extra revenue — a win-win!
Receiving a personalized video greeting with a gift is powerful for a few reasons:
It's memorable: viewers retain 95% of a video's message compared to 10% if reading it in text.
It's captivating: video can evoke strong emotions through tone, attitude, and body language in ways text can't.
It's effortless: our brains can process visuals 60,000 times faster than text.
Luckily for Shopify merchants, adding video greetings to gifts from your store is incredibly easy, thanks to Shopify App, VideoGreet.
Without writing a single line of code, you can offer video, audio, and text greetings as a value-add in your online store. Your customers follow a few user-friendly steps to record their video messages — this is all done after checkout so that your checkout flow is never interrupted.
As you fulfill the order, a unique QR code is available for you to download and include with the order. Then, when the recipient receives their gift, they quickly scan the QR code and watch their video message.
Want to see VideoGreet in action? Book a 15-minute demo.
VideoGreet Unlocks Video Messages for Bold Shopify Apps
The VideoGreet app easily integrates with many Shopify apps, such as Bold Options and Bold Upsell. The setup steps are straightforward, and in just a few minutes, you can have your Bold apps offering video greetings as a new product option or upsell.
See how The Floral Fixx, an award-winning flower shop, leveraged the power of VideoGreet with Bold apps to offer its customers an easy way to add a personal video message with their flowers and gift orders.
Special offer for BOLD Apps members! 🎉
Get a 30-day free trial with unlimited videos plus a free marketing asset package that will save hundreds of dollars on graphic design.
How to Add Video Greetings as a Product Option
The Floral Fixx uses Bold Product Options to offer upsells and cross-sells to customers with their flower arrangements, all from the same page.
Once customers select a bouquet, they can add other products to their order, like a vase, hand-crafted soaps, or other gifts. Customers can also decide to personalize their order with a note on a card and/or a personal video message.
Here's how you can easily use VideoGreet with Bold Options to offer video messages as a new gifting option.
Install VideoGreet from the Shopify App Store. It only takes a few minutes, and you can start with a free trial.
Enter your Bold Product Options app dashboard.
Select "Create new option"
Give the new option a name, such as: "Add a video gift message" or "Add a video greeting card"
Choose "Swatches" type from the dropdown menu
Select "Adjusts price" and "Use an existing variant in your shop"
Click the "Select Variant" button and find the VideoGreet product in your store
Now, your customers can enjoy a memorable video gift add-on that will evoke positive emotions tied to your brand — it's that easy.
Plus, VideoGreet allows you to add a custom call-to-action headline, button, and link on the video viewing page, to get the recipient to explore your shop and convert into a customer.
How to Offer a Video Greeting as an Upsell
Upselling successfully increases revenue and profit and should also provide other benefits, such as enhancing the customer experience.
So upselling a memorable gifting option, like attaching a video greeting to the order as an extra surprise for the recipient, is a clear win for enhancing your customer gifting experience. And it increases your average order value (AOV).
Shopify merchants using Bold Upsell can easily upsell video greetings to specific products. And you can also choose where you want to offer a "video gift message" — add to cart, checkout, or post-checkout.
Offering video greetings as an upsell with Bold Upsell is surprisingly easy to implement with the VideoGreet app.
Install VideoGreet from the Shopify App Store.
Enter your Bold Upsell app dashboard.
Click "Offers" on the left-hand menu → Create Offers
Give your offer a name for internal reference; ex: Video Greeting
Select your Upsell trigger event:
Then enter your offer popup details and select "VideoGreet" from your product list. Note: You can edit the "VideoGreet" product name by editing the product detail itself from your product catalog.
Scroll down and select "Save offer"
That's it; you're off to the races! You can now visit your store and test out your upsell trigger.
Video greeting as an upsell brings more happy feelings associated with your brand. Plus, the call-to-action, strategically placed below the video message, drives traffic back to your store — turning recipients into new customers.
Want to see VideoGreet in action? Book a 15-minute demo.
A Massive Opportunity for Your Online Business
Your eCommerce product add-ons and upsell strategy can significantly impact your bottom line. A successful upsell strategy and great add-on selection can double your cart size without additional work.
As an online merchant, offering add-on items or upselling products to your customers is an opportunity to 'wow' your customers and enhance their shopping experience.
As our co-founder, Jeff Laxson, puts it:
The product you're selling online can be the best in the entire universe, but you've missed a massive opportunity if your delivery is dull.
We hope you're excited to offer video and audio greetings in your Shopify store to enhance the emotional connection with your brand, customers, and recipients.
The possibilities of QR codes with videos are endless, so feel free to get creative and have fun. Go ahead, don't wait to surprise and delight your customers.