There's an up-and-coming movement happening in ecommerce, and frankly, it's long overdue. We're talking about using video messages as a tool to elevate your unboxing experience.
The use of video in everyday life has been steadily increasing year over year. Then the pandemic hit, and the popularity of video soared as a way to stay connected with friends, family, and coworkers.
With Covid restrictions lifting, the world is now well-versed in using video as a meaningful alternative to written messages. And we're all the better for it.
Ecommerce stores worldwide that sell gifts are catching on that video greetings are an easy way to create a legendary unboxing experience.
Yes, legendary is a strong word, but you'd agree if you've ever received a video message with a gift.
Your unboxing experience matters.
The product you're selling online can be the best in the entire universe, but you've missed a massive opportunity if your delivery is dull.
Creating an experience around opening a gift can leave a lasting impression.
For that reason, unboxing has quickly become a powerful eCommerce marketing tool. It's about the excitement experienced by your product presentation.
Infuse emotion into your brand.
A personalized video builds brand affinity by creating an emotional connection between your brand, customer, and recipient.
Imagine, while opening a gift, you see a QR code. You think to yourself, "Hmmm, what's this?"
It reads: "You have a video message waiting for you."
You pull out your phone and quickly scan the code. To your surprise, you're greeted by a video of your friend you haven't seen in a while.
As you watch your video message, a wave of positive emotions rolls over you. It's an unforgettable moment, and just like that, an emotional connection has been forged between you and the brand.
Turn recipients into future customers.
Happy feelings become associated with your brand. So a call-to-action, strategically placed below the video message, drives traffic back to your store, and a new customer journey begins.
Not only that, they'll gladly recommend you to their friends. All because of a charming video that brought meaning to your product.
Video messages are irresistible for a reason.
Actually, there are a few reasons people react so positively to videos.
It's engaging: video can evoke strong emotions through tone, attitude, and body language in ways text can't.
It's memorable: viewers retain 95% of a video's message compared to 10% if reading it in text.
It's easy: our brains can process visuals 60,000 times faster than text.
And it's downright sincere — sending a virtual message is an opportunity to say the things you otherwise keep to yourself. So it's no wonder people cry tears of joy when they receive video messages and video gifts.
Replace traditional notes.
Offering video messages instead of written notes lets your customers be present even when they can't physically be with the recipient.
You'll provide value by empowering customers with a way to express love and appreciation. People want to connect meaningfully — that's the whole point of giving gifts.
When the online purchases from your store become a simple way to bond with loved ones, you'll grow your business and reach new customers.
Adding video messages to gift orders is easy.
Luckily, we live in the future. Without writing a single line of code, you can offer video greetings as a value-add in your online store.
Look for VideoGreet on the Shopify App Store. Installation is straightforward, and in just a few minutes, you can set up your web store with video messages as an upsell.
Your customers will love you for it.
An on-brand experience is everything.
Lots of care and consideration went into VideoGreet to ensure a seamless experience for your customers. You can add an upsell button to your cart and product pages and easily edit the style of the button to fit in with your brand perfectly.
Your customers follow simple steps to record their video messages after checkout because you don't want any barriers to payment.
As you fulfill the order, a unique QR code is available for you to download and include with the product.
In addition, third-party integration with ShipStation, and other shipping software is available — it will print directly onto your shipping invoice, allowing you to be completely hands-off.
When the recipient receives their gift, they conveniently scan the QR code and watch their video.
More money, less problems.
Video messages are an upsell that will create a new revenue stream. And it's up to you to decide the price.
You won't burden your team with extra work. Instead, VideoGreet does the heavy lifting with rendering, hosting, and maintenance, while you continue to focus on your business.
Plus, a live chat feature with world-class support is readily available for your customers who may have questions during the recording process.
Book a 15-minute demo.
Let us walk you through VideoGreet and help you set it up.
Book a video call, and we'll happily show you how easy it is to bring your gift orders to life with video greetings and QR codes.