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Video Greeting with Gifts: Trend in Ecommerce Gift Messaging

There's an up-and-coming movement happening in eCommerce; frankly, it's long overdue. We're talking about using video messages to elevate your unboxing experience.

gift messages with video
VideoGreet is brought to you by the makers of

Ecommerce stores selling gifts worldwide are catching on that video greetings, and audio messages are an easy way to create a legendary unboxing experience.

Yes, legendary is a strong word, but you'd agree if you've ever received a video or audio message with a gift.

Your unboxing experience matters.

The product you're selling online can be the best in the universe, but you've missed a massive opportunity if your delivery is dull.

Creating an experience around opening a gift can leave a lasting impression.

For that reason, unboxing has quickly become a powerful eCommerce marketing tool. It's about the excitement experienced by your product presentation.

Flower gift with QR code that links to a video greeting
Leave a lasting impression with a video greeting.

Infuse emotion into your brand.

A personalized video builds brand affinity by creating an emotional connection between your brand, customer, and recipient.

Imagine, while opening a gift, you see a QR code. You think to yourself, "Hmmm, what's this?"

It reads: "You have a special message waiting for you."

You pull out your phone and quickly scan the code. To your surprise, you're greeted by a video of your friend you haven't seen in a while.

As you watch your video message, a wave of positive emotions rolls over you. It's an unforgettable moment, and just like that, an emotional connection has been forged between you and the brand.

Turn recipients into future customers.

Happy feelings become associated with your brand. So a call-to-action, strategically placed below the video message, drives traffic back to your store, and a new customer journey begins.

Not only that, they'll gladly recommend you to their friends. All because of a charming video that brought meaning to your product.

Video messages are irresistible for a reason.

Actually, there are a few reasons people react so positively to videos.

  • It's engaging: video can evoke strong emotions through tone, attitude, and body language in ways text can't.

  • It's memorable: viewers retain 95% of a video's message compared to 10% if reading it in text.

  • It's easy: our brains can process visuals 60,000 times faster than text.

And it's downright sincere — sending a virtual message is an opportunity to say the things you otherwise keep to yourself. So, it's no wonder people cry tears of joy when they receive video messages and video gifts.

Sending a virtual message with a gift
Video gift messages make the gifting experience unforgettable.

Replace traditional notes.

Offering a video greeting or a voice audio message instead of written notes lets your customers be present even when they can't physically be with the recipient.

You'll provide value by empowering customers to express love and appreciation. People want to connect meaningfully—that's the whole point of giving gifts.

When online purchases from your store become a simple way to bond with loved ones, you'll grow your business and reach new customers.

Adding video messages to gift orders is easy.

Luckily, we live in the future. You can offer video greetings as a value-add in your online store without writing a single line of code.

Look for VideoGreet on the Shopify App Store. Installation is straightforward, and in just a few minutes, you can set up your web store with video messages as an upsell.

Your customers will love you for it.

Adding video messages to gifts with VideoGreet

An on-brand experience is everything.

Much care and consideration went into VideoGreet to ensure a seamless customer experience. You can add an upsell button to your cart and product pages and easily edit the button's style to match your brand perfectly.

Your customers follow simple steps to record their video messages after checkout because you want to remove any barriers to payment.

As you fulfill the order, a unique QR code is available to download and include with the product.

In addition, third-party integration with ShipStation and other shipping software is available — it will print directly onto your shipping invoice, allowing you to be completely hands-off.

When the recipient receives their gift, they conveniently scan the QR code and watch their special video or audio message.

*NEW* - One QR Code Portal Page

One QR code to rule them all! You can now access a branded portal page that allows you to print one QR code (or display one link) for all your VideoGreet orders.

QR code portal page to view video message

Recipients scan the QR code to visit your portal page to enter their unique access code and view their greeting message. You can find access codes in the Orders tab within your VideoGreet app. Access codes are also included in the order notification emails you receive from us. Please Note: The portal page is an alternative solution for merchants who prefer preprinting one QR code and sharing access codes with the orders.

More money, less problems.

Video messages are an upsell that will create a new revenue stream. And it's up to you to decide the price.

You won't burden your team with extra work. Instead, VideoGreet does the heavy lifting with rendering, hosting, and maintenance while you continue to focus on your business.

Plus, a live chat feature with world-class support is readily available for your customers with questions during the recording process.

Getting started.

Install VideoGreet

Getting started is as easy as finding VideoGreet on the Shopify App Store. Non-Shopify merchants can contact us at [email protected] to set up a custom integration.

Shopify app store button for VideoGreet

Book a 15-minute demo.

Let us walk you through VideoGreet and help you set it up.

Book a video call, and we'll happily show you how easy it is to bring your gift orders to life with video or audio greetings and QR codes.


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