Careers

Develop customer acquisition and retention strategies in tandem with analysts and past marketing results

Assign a budget for channels according to performance and KPI’s

Manage marketing spend in channels such as Google PPC, Bing PPC, YouTube, Facebook, Snapchat, and more

Work with analysts to keep a close eye on LTV as it changes and how it influences CPA targets 

Ensure all tracking is accurate through ad channels, as well as GA4 and Braze — quickly fix tracking issues as they arise 

Work closely with Account Managers from Facebook, Google, Braze, etc., to ensure best practices are in place, discover new tools, and strategize

Manage and deploy marketing tags with Google Tag Manager

Plan and execute an editorial calendar for emails

Plan and execute an editorial calendar for organic social media

Report and communicate the effectiveness of all marketing efforts with KPIs such as Spend, CPA, ROI, Market Share, Brand Lift, etc. to the leadership team

Strategize and brief seasonal marketing campaigns

Collaborate with the creative team to ensure best practices for each channel are followed and iterate on past learnings

Monitor social channels and engage as needed 

Provide insights to the broader team from marketing such as messaging or creative that resonates stronger with users

Explore and test new channels to find new compelling opportunities for customer acquisition

Develop and implement a communications plan for media outreach

Assist in the execution of VidDay’s social media plan

Research and write press releases, and content for VidDay’s blog

Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies, and keep up-to-date with relevant developments

Adhere to our brand guidelines, ensuring that we produce a high-quality and error-free copy

Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives

Support and evaluate results of communication campaigns with the team

Build and maintain relationships with journalists and key external role-players

Identify potential clients in the target market and complete appropriate research on the prospective client’s business needs

Develop relationships with prospective clients, while maintaining existing client relationships

Create contract-winning proposals for current and prospective clients

Negotiate contract terms with clients and communicate terms to stakeholders

Collaborate with design and production teams to ensure contracted product specifications are executed on-time and as agreed

Become a subject matter expert on our business products, processes and operations, and remain up-to-date on industry news

Give our customers world-class customer service

Maintain a positive, empathetic, and professional attitude toward customers at all times

Ability to deal with complex inquiries and independently make decisions to solve concerns

Strong communicator and able to adapt to a variety of audiences and situations

Collaborative spirit needed to work closely with all team members​

Ability to stay composed and organized in a fast-paced environment

Strong ability to diagnose and resolve technical issues