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Thoughts From Co-founder, Jeff Laxson: Technology Can Change How We Connect and Bond

The entire ethos of VidDay is about using technology for good. Replacing materialistic and often empty gifts with a meaningful video gift. And it’s a message that their entire team believes in.

a group of people watch a VidDay on their tablet.

One of VidDay's co-founder Jeff Laxson’s pet peeves? Writing ‘HBD’ on someone’s Facebook wall.

Social media promises to make us more connected. But that’s not really true. Saying “HBD” on someone’s Facebook wall to wish them a happy birthday has become acceptable… and so empty.

That’s just one part of a more in-depth interview Jeff recently had, discussing how technological innovation can change our communication.

While the benefits of a VidDay are pretty obvious, there’s more of a positive impact than you might realize.

Here are a few snippets from The Authority interview with Jeff that get to the core of VidDay, and why and how they do what they do…


The Future of Communication Technology

A woman recording a selfie video message

We’re seeing a shift in how humans communicate. But why use video instead of just writing a message?

One study estimated that 93 percent of the interpretation of human communication is significantly influenced by body language, attitude, and tone. 7 percent relies solely on the actual words used.

It’s so much more impactful seeing and hearing someone talk.

When the world went into lockdown and was forced to find new ways to communicate, there was this sudden mass adoption of video. A video would be all we had if we wanted to see each other.

And we’ve noticed a change in response from asking people to record video messages. People are contributing like it’s part of everyday life now. We’ve been able to break through video-recording anxiety into a more meaningful way to connect digitally.

Even before the pandemic, there was a need for digital interaction. People lead busy lives or live in different cities. And now, the rise of video calls and messages is revolutionizing human digital interaction.

VidDay is getting people to snap out of this message-writing-coma. Unlike a video call, having a video recording creates a keepsake — a memory to relive.

Your friends and family said some beautiful things to you that you can rewatch. You can see how they look and hear how they talk years from now.

It’s like an archive of your friends and family.

The pandemic has been the tipping point that has triggered the widespread adoption of video recording.

We always knew that things were heading in this direction, but we would have never guessed that a pandemic would dramatically accelerate this.

Smartphones are getting better and better, and with that, video content. Internet browsers are more able to handle large file sharing. And the market share for online greeting cards is increasing every year.

The icing on the cake combined these aspects and provoked tears of joy. That’s when we knew we had something worth sharing.

As we gain many benefits from working from home comfortably, we start disconnecting from that warm team feeling we get from an office.

No more water cooler talks, eating lunches together, or after-work beers… in person at least. We can continue to do all these things with video calls.

When it comes to celebrating special occasions in the office, we can ditch the greeting card that gets passed around and make a VidDay video. Instead of having a card filled with written messages, we see and hear our co-workers and colleagues wish their best.

It becomes a time capsule of your job — a memory of the people who worked with you.


Have you been reaping the benefits of a VidDay? We love to hear about our customers’ experiences.

Share your stories with us through social media!

Or, if you’re not quite there yet, check out our guide on how to make the perfect VidDay.


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