VidDay Partners with Kindness.org for Nasdaq Bell Ringing & Kindmaker Campaign
- Gabriela
- 1 day ago
- 4 min read
In November 2025, VidDay and Kindness.org came together for a milestone moment: ringing the Nasdaq Closing Bell in Times Square during World Kindness Week.
This partnership also launched a global recognition initiative: “Be a Kindmaker,” a free campaign inviting organizations to celebrate colleagues through meaningful group video messages created with VidDay.
The ceremony signaled a shared mission — to bring more connection, gratitude and human kindness into workplaces and communities around the world.
If your company is looking for a simple, high-impact way to boost culture, recognition and employee wellbeing, this movement offers one of the easiest ways to start.
How VidDay and Kindness.org Are Bringing Humanity Back to Work
The Nasdaq bell-ringing ceremony is more than a symbolic event — it spotlights ideas and organizations shaping culture, innovation and social impact.
Key reasons this moment carries global significance:
Kindness enters the business mainstream.
By ringing the Nasdaq bell, Kindness.org underscored that kindness is not soft or secondary — it’s a measurable cultural driver linked to improved teamwork, wellbeing and organizational health.
VidDay’s mission aligns perfectly.
For over ten years, VidDay has helped millions create collaborative video tributes for birthdays, retirements, weddings, graduations and employee recognition.The partnership elevates that mission from personal celebrations to organizational connection at scale.
World Kindness Week amplifies the message.
The event took place during a global moment dedicated to compassion, generosity and positive social action.
What Is the “Be a Kindmaker” Campaign?
“Be a Kindmaker” is a joint initiative from VidDay and Kindness.org that encourages individuals and workplaces to practice kindness by recognizing people who make life — and work — better.
How it works (simple overview):
Take the Kindness Quotient (KQ) — a short assessment from Kindness.org that measures kindness tendencies.
Create a free VidDay video thanking someone who demonstrates kindness in your workplace.
Invite colleagues to contribute video clips, photos or written messages — no app needed.
Share the finished video with the recipient or your team to celebrate their positive impact.
Join the movement by sharing your experience on social media with #Kindmaker.
The campaign is free, simple and accessible to teams of any size — from small nonprofits to global enterprises.
Why VidDay Is the Perfect Platform for Workplace Kindness
VidDay is built for moments of connection. The platform allows teams to:
Collect video messages from anywhere in the world
Combine them automatically into a polished tribute
Strengthen culture through peer-to-peer recognition
Celebrate people during milestones, anniversaries and achievements
By integrating this with the research-driven work of Kindness.org, the partnership blends emotional impact with behavioral science — a combination that resonates strongly with HR leaders, internal communications teams and employee experience specialists.
How This Partnership Supports Workplace Culture
Today’s workplaces face challenges around disconnection, remote fatigue and declining morale. The VidDay × Kindness.org partnership speaks directly to these needs by making recognition:
Easy
Free
Peer-driven
Emotionally meaningful
Research-informed
Organizational benefits include:
Boosted morale and belonging
Recognizing colleagues strengthens team cohesion and psychological safety.
Increased retention
Employees who feel valued are more likely to stay.
Data-supported culture building
The KQ (Kindness Quotient) provides measurable insight into kindness at work.
Low-lift, high-impact engagement
Most initiatives require time, budget or committees; this one doesn’t.
Stronger employer branding
Public participation signals that your organization values people and community.
This is why companies across education, healthcare, nonprofit and corporate sectors are embracing the Kindmaker campaign.
VidDay’s Role in Global Celebration Culture
VidDay was founded with one mission:
Make a billion people smile by helping everyone around the world celebrate each other in meaningful, heartfelt ways.
Over 10 years, VidDay has:
Reached millions of users
Supported celebrations in over 180 countries
Launched innovative features like Custom Theme Builder, AI enhancements and Group Tree Planting
Kept gifting sustainable and accessible
Partnered with mission-driven organizations and schools
Received global recognition while remaining proudly independent
The Nasdaq moment represents a new chapter:
VidDay moving further into the realm of workplace culture, employee recognition and organizational wellbeing.
Use VidDay for:
Birthdays and milestones
Onboarding new employees
Recognition programs
Work-anniversaries
Year-end celebrations
Farewells and retirements
Workplace updates and holiday cheer
Why Kindness at Work Matters
Backed by research
Kindness improves team morale, connection, psychological safety and retention.
Effortless to participate
A VidDay tribute video takes minutes to launch — and leaves a lasting emotional impact.
Perfect for hybrid/remote teams
Video brings distributed teams together in an authentic way.
FAQs
What is the “Be a Kindmaker” campaign?
It’s a global initiative by VidDay and Kindness.org encouraging people to recognize someone who makes life or work kinder using a free collaborative video.
Why did VidDay and Kindness.org ring the Nasdaq Bell?
The bell-ringing celebrated World Kindness Week and highlighted the launch of the Kindmaker campaign, bringing visibility to kindness and workplace recognition.
Is the Kindmaker VidDay video really free?
Yes. VidDay provides a free video project specifically for this campaign so anyone can honor a colleague, friend or volunteer.
Who can participate in the campaign?
Anyone. Individuals, teams, schools and organizations of all sizes can take part.
Do contributors need an app to join the video?
No. Participants can upload messages directly from any device without creating an account.
Final Thoughts: A Moment That Matters
VidDay and Kindness.org standing on the Nasdaq stage is more than a partnership milestone — it’s a hopeful signal to the world:
Kindness is powerful.
Recognition matters.
Human connection fuels better workplaces.
With global visibility, research-backed tools and a simple way to celebrate people, the “Be a Kindmaker” campaign invites every organization to practice kindness in a practical, meaningful way.
If your team wants to boost culture, connection and motivation, this is one of the most effortless and impactful ways to start.