The Ultimate Guide to Ecommerce Video Gift Messages

Meet VideoGreet — the user-friendly app that makes it simple to offer video or audio gift messages in your eCommerce store.

VideoGreet lets your online gift shoppers add a personal video or audio messages to their gift orders.

The recipient scans a QR code and receives their audio or video greeting, delivering a memorable gifting experience each time. 🥰

This app is the new best friend for eCommerce stores that:

🎁 Sell gifts

📈 Want to increase their sales

😍 Want to offer more value to their customers

With VideoGreet, your store can harness the power of video to create emotional connections between your customers and your brand.

You can offer audio, and video messages as a free value add or treat it as an upsell, unlocking a new revenue stream.

Find VideoGreet on the Shopify App Store. Non-Shopify merchants can contact us at videogreet@vidday.com to set up a custom integration.

Let's dive in and discover how VideoGreet will benefit your bottom line. Click below to jump to any section of this guide:

With VideoGreet, you can easily add a button to your cart and product pages to give your customers the option to add a video message to their cart.

Adding video messages or audio voice messages won't interrupt your checkout flow because your customers record and upload after checkout.

After payment, they receive an email linking a recording page with your logo and brand color. They can record and upload their video message or audio clip from there.

At the same time, you're alerted with an email to download the QR code and include it in the order.

When the recipient receives their gift, they'll quickly scan the QR code and watch their surprise video message. Now that's a memorable experience!

But, let's rewind and start from the beginning — how to install the app.

Installing VideoGreet in your store is quick and easy. In less than five minutes, your online store can offer a meaningful gift experience without writing a single line of code.

You'll need to:

Next, explore how you can style components to align with your brand.

An on-brand experience means everything.

VideoGreet lets you easily style components to match your ecommerce store — all without writing any code.

There are three main components to customize:

Start by adding the "Is this a gift?" video/audio message button to your cart and product pages. You can pick the button's colors, edit the text, and decide where to place it on the page.
 

Watch this video tutorial to see how:

For Shopify 1.0 themes, watch this video tutorial.

Next, head over to the Settings tab found in the VideoGreet app. There, you can control how the recording and viewing pages appear. For example, you can upload your logo, assign your primary brand color as the background, and more.

Last but not least, go to your products to find the VideoGreet product to edit details. You can decide what price you want to charge per VideoGreet.

If this feels like a lot, don't worry. VideoGreet comes with a straightforward setup guide to help you along the way.

Now, let's talk about the QR code.

Once a customer completes their checkout process, you (the merchant) will receive an email notification linking to the Orders tab of the VideoGreet app. You'll be able to download the QR code to include in orders.

Or, you can copy and paste the unique URL to send with digital gifts.

After downloading the QR code, you can either:

Third-party integration with Shipstation is now available, meaning you can have the QR code printed directly onto their shipment invoice. This option allows you to be completely hands-off.

The QR code has contextual information to let the recipient scan and watch their video message.

You don't have to wait for the customer to upload their video. The viewing page is live and waiting for a video upload. Once the customer uploads their video message, you'll receive a confirmation email saying the video is ready.

The fun part — sharing the video message or audio clip with the recipient. Once the recipient receives their gift, they can scan the QR code to watch their personal message.

No downloads are necessary, and the URL is private and secure for all your customers. They can view their video greeting as often as they'd like and share it with friends and family.

Your brand affinity will increase overnight. A surprise video message builds a positive relationship between your brand and your customers, retaining loyal customers for longer.
 

VideoGreet becomes a branded extension of your ecommerce store. You can customize and style components without code to align perfectly with your brand.

So rest assured that you'll deliver a seamless experience to your customers with every interaction.

VideoGreet works on all computers and devices, iOS or Android. They can even transition between their devices — purchase from their laptop and record from their phone.

They need a WiFi connection, and they're off to the races.

Privacy and peace of mind are essential. Video and audio messages are secure and hosted by VideoGreet.

VideoGreet follows all security requirements laid out by Shopify and protects against all common web security vulnerabilities.

In addition, VideoGreet does not process payments or orders outside of Shopify's checkout and does not interfere with or affect Shopify's checkout.

New feature! One QR code to rule them all.

You now have access to a branded portal page that allows you to print one QR code (or display one link) for all your VideoGreet orders.

Recipients scan the QR code to visit your portal page to enter their unique access code and view their greeting message.You can find access codes in the Orders tab within your VideoGreet app. Access codes are also included in the order notification emails you receive from us.

Please Note:

The portal page is an alternative solution for merchants who prefer preprinting one QR code and sharing access codes with the orders rather than using the unique QR codes.

VideoGreet is brought to you by the makers of VidDay.com — a powerful force in the video greeting sector, with over 3 million users.

VidDay revolutionizes the greeting card industry by offering a simple collaborative video gift maker. As a result, VidDay has helped people in over 180 countries celebrate special occasions together.

The burden is off your shoulders and your customer support team.

 The VideoGreet app comes with our world-class customer support team. So you don't need to worry about any issues. In addition, on the recording pages, we offer a live chat for your customers to speak directly with VideoGreet should any problems arise.

With the VideoGreet customer support team, your customers will experience world-class customer service that maintains a professional and empathetic attitude toward every customer.

See what our customers say with a 4.9 rating on Google and Facebook.

We're seeing a shift in how people communicate with the rise in the popularity of video. It's no surprise that video messages and audio greetings are more impactful than written messages.

One study estimated that 93 percent of human communication is highly influenced by body language, attitude, and tone. In contrast, only seven percent rely solely on the actual words used.

It's much more meaningful seeing and hearing someone talk.

So empower your customers to add sincerity to their gift purchases. They'll remember it forever.

Every video message will be seen and shared in a customized interface featuring your logo and brand color. Your brand will be front and center when the recipient becomes overwhelmed with positive emotions.

VideoGreet instantly unlocks an extra revenue stream. How much you charge your customers is entirely up to you. You can offer video messages for free or charge them an amount.

It's all up to you.

“This app is a great new revenue stream for our store! Our customers love this video gifting option. The VideoGreet team is very responsive to our feedback and building out our requested features. This is a great way to personalize our candle gifts… excited for their upcoming new features.”
 
 — Pinky Swear & Co.

VideoGreet works with companies across the online gifting sector to help bring a personal touch to purchases.

Check out how these Shopify stores provide customers more value by offering audio and video messages as a gift add-on.

Client: Fames Chocolates

Scope of Business: Chocolatier and online retailer

Fames Chocolates, based in Williamsburg, Brooklyn, is proudly offering video gift messaging with their chocolates.

The Frankel family and twenty employees work together to create small batches of premium gourmet chocolates. Honestly, you should try these chocolates, they are to die for.

Their chocolate-making skills maintain high standards, some secret techniques, and are made with love. As a result, Fames is now the gift of choice for chocolate lovers worldwide.

Client: GardenPartyFlowers

Scope of Business: Florist and online retailer

Garden Party Flowers is an ecommerce business based in Vancouver, British Columbia.

The team at Garden Party holds some core values close to their hearts. They are about creating lasting and meaningful relationships while staying genuine and practical, with a little fun. They are excited to offer their online customers an easy way to add personal video messages to their flower orders.

Their services are second-to-none, all while staying green and present within their community.

Client: laurelbox

Scope of Business: Remembrance gifting online retailer

Laurelbox is an ecommerce business based out of Cincinnati, Ohio, and Tampa, Florida.

The owners Denise Wolfe and Johanna Mutz offer thoughtfully hand-curated gifts designed for people experiencing a loss. Their gift boxes stand apart from the typical offerings because they are made by hand at laurelbox, with other products sourced from small independent artisans. As an additional thoughtful touch, their gift boxes can be personalized with a video message for the recipient.

They are helping to provide comfort through every stage of grief.

Client: Pinky Swear & Co. Candles

Scope of Business: Candlemaker and online retailer

Pinky Swear & Co. is an ecommerce business based in Toronto, Ontario.

They make their small-batch hand-poured candles focusing on natural and ethically sourced ingredients. The co-founders shared a passion for artisanal home decor and sustainable products. So together, they formed Pinky Swear & Co. in 2000.

Since then, they've partnered with charities to give back to local communities.

 Read this case study if you're interested in learning more.

Elevate your gifting experience with VideoGreet. Let’s talk about how we can increase cart size, get more brand exposure, and make your customer’s purchases extra meaningful.

Have your customers treat someone to something special. ♥

Learn more about VideoGreet.

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